Identity rework for a roller skate shop. Coming from a roller derby background, the client was looking to make her brand more accessible to kids and parents while maintaining the brand's history and background.
Process for the rebrand included creating a Brand Analysis document to determine what characteristics of the former logo should be refined and maintained and which aspects weren't working. The Brand Analysis included creation of a moodboard, an overview of competitors' brands, an analysis of the former logo, and recommended solutions for any problems.
Below are a few of the process marks discarded along the way.